Customer Relationship Management (CRM) is a combination of policies, processes, and strategies implemented by organization to unify its customer interactions and provide a means to track customer information. It involves the use of technology in attracting new and profitable customers, while forming tighter bonds with existing ones. Open source CRM reduces the cost, simplifies the adoption and speeds the integration of CRM.

Its core features consist of various specific functional aspect of CRM such as Accounts, Activities, Leads, and Opportunities. Program has been designed to help you manage customer accounts through each step of their life-cycle, starting with generating and qualifying leads to customer support and resolving reported bugs. Because many of these steps are interrelated, each module displays related information. For example, when you view the details of a particular account, the system also displays the related contacts, activities, opportunities, and bugs. You can not only view and edit this information but also create new information.

With Open Source CRM solutions, enterprises can do:

• Sales Management : Lead, Contact, and Opportunity Management to share information and pursue new business, Account management to manage all customer interactions in a single location
• Marketing Automation : Lead management for tracking and cultivating new leads, email marketing for touching prospects and customers with relevant offers, campaign management for tracking campaigns across multiple channels, campaign reporting to analyze the effectiveness of marketing activities
• Collaboration : Activity management for emails, tasks, calls and meetings
• News Service : RSS news feed let you select and manage favorite news feed

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